World Kidney Day gets a new look!
After 19 years, we are giving the World Kidney Day (WKD) campaign a makeover, complete with a brand-new logo that embraces modern design and reflects our commitment to sustainability, a core value embraced by the kidney community.
This new logo perfectly embodies our commitment to our audiences - the general public, people living with kidney disease, healthcare professionals, and policymakers - symbolized by the stripes. It also offers flexibility, thanks to the stand-alone elements: the brackets, depicting both kidneys and two hemispheres of the globe. This fresh identity resonates with WKD's core mission: spreading global awareness about kidney health's paramount importance.Find the new WKD logo in your language
Embrace the new WKD logo and put it at the forefront of all your WKD activities. Showcase it on your social media platforms and proudly display it on your website!
The logo is available in 20+ languages. Check if your language is available on the WKD website.
Find out more
Save the Date: World Kidney Day 2024 on 14 March 2024
World Kidney Day is proud to announce the launch of the 2024 campaign
under the theme
Kidney Health for All:
Advancing equitable access to care and optimal medication practice
Let’s act together in changing the lives of millions suffering from kidney disease worldwide!
Goal: Ensuring equitable access to appropriate treatment and care for people living with kidney disease, in order to improve their quality of life and delay the progression of the disease.
Why: Chronic kidney disease (CKD) affects over 850 million people, causing more than 3.1 million deaths in 2019, with kidney dysfunction ranking as the 8th leading global cause of death, and is projected to become the fifth by 2040.
How: Recent medication breakthroughs have shown significant success in delaying CKD progression and reducing associated complications. Yet, not everyone has equal access to care! Now is the time to act and shift focus towards building capacity, increasing awareness, and ensuring equitable access to care. This approach must involve multiple levels, including health policies, healthcare system delivery, healthcare professionals, and patient engagement.
Together, we can make a difference!